Résumé
Throughout my professional trajectory, I have been fortunate to lead high-performing teams and collaborate with global design agencies, consultancies, and innovative start-ups. This experience has provided me with invaluable exposure to a diverse set of industries.
My approach to leadership is anchored in unwavering principles, embracing authenticity, AI-driven innovation, and a steadfast commitment to sustainability.
Experience
June 2022 - Present
Design Director
Sectors: Telecom, FMCG (fast-moving consumer goods), Automotive, Wellness, Luxury
Focus: Driving brand and product strategy, product and service design, as well as development • Leading international innovation workshops • Cultivating client relationships • Collaborating with global teams • Public speaking engagements
Impact:
• FMCG Client - Led research, workshops, strategy, and design teams to define new areas of innovation for connected consumers
• FMCG Client - Led research, workshops, design, engineering, and client teams to develop AI driven iOS e-commerce experience, promoting optimal self
• Leading successful pitches
• Championing a low-carbon design approach
• Spearheading sustainability initiatives
January 2022 - June 2022
Associate Design Director (Contract)
Sectors: Luxury, Pharma, Automotive, Industrial, Spirits, Automation
Focus: Drove transformation through innovative strategy and experience design
Impact:
• Bosch – Developed a platform which brings Bosch Power Tools together with helpful content, to inspire successful projects
• Mini Cooper – Defined a strategy which helped transform from a car seller into a dynamic brand ecosystem
• Lego – Designed a voice-based assistant, helping senior consumers find the ideal gift
September 2019 - January 2022
Head of design
Sectors: B2B and B2C Healthcare & Fintech
Focus: Directed multiple design teams • Identified key service design opportunities respective to each region • Led the effort of a singular, scalable UI framework — based on Atomic Design
Impact:
• Brought new B2B and B2C healthcare technologies online in global markets
• Streamlined the product experience, driven by proprietary algorithms
• Spearheaded a holistic cross-product brand experience
• Fostered a culture of collaboration and transparency
• Optimized complex, deep-systems architecture
• Utilized and extended existing design libraries (NDBX)
April 2016 - September 2019
Principal Strategist & Experience Designer
Sectors: Automotive, Healthcare, Entertainment, Travel
Focus: Led research, project design, and strategy • Managed UX, visual, and motion design teams • Facilitated workshops • Crafted interactive and physical prototypes • Defined user journeys • Facilitated expert interviews and user testing sessions with RITE (Rapid Iterative Testing and Evaluation) method.
Impact:
• Lincoln – Led design teams to visualize holistic, dramatically redefined interior experiences • Evolved Lincoln Navigator, automotive luxury vehicle UI • Developed key principles for ‘Quiet Flight’ philosophy
• Siemens Healthineers – Led research in emergency rooms, operating rooms, doctors’ offices, and laboratories • Spearheaded strategy and design efforts • Evolved the vast range of critical and chronic care products into a single, cohesive OS
• Thales – Led project design and strategy • Directed motion and visual design teams • Translated designs into interactive presentations for AIX trade show
January 2015 - April 2016
Lead Strategist & Experience Designer
March 2013 - January 2015
Senior Agile Interaction Designer
Sectors: Education, EdTech, Publishing
Focus: Defined Information architecture • Co-created design strategy • Created detailed wireframes • Defined business logic • Designed rules engine • Close collaboration with engineering • Accessibility compliance focus • Led team-building workshops
Impact: Shipped EdTech Platform to more than 25 million students in over 70 countries
• Led Kno to acquisition by Intel Education
• Released over 300 software versions
October 2012 - March 2013
Senior Agile Interaction Designer (Contract)
Focus: Conducted research • Interviewed experts • Mapped user flows • Facilitated internal workshops • Designed responsive wireframes • Collaboration with agile engineering teams
Impact: Designed one simple localization framework for 227 countries
February 2012 - October 2012
Senior Strategist & Interaction Designer
Sectors: Healthcare, Productivity, Entertainment, eCommerce, Smarthome, Philanthropy
Focus: Led research • Interviewed experts • Defined strategy • Defined personas • Crafted user scenarios and narrative • Designed responsive wireframes • Led client pitch • Facilitated team workshops
Clients:
• General Electric HealthyHome
• Herman Miller Public Office
• E-commerce site for Pax
May 2011 - February 2012
Senior Agile Interaction Design Consultant
Sectors: Pharmaceuticals, Retail
Focus: Spearheaded research • Led design workshops • Conducted expert interviews • Defined user journeys • Defined proto-personas • Wireframes • User stories • Data visualization • Prototypes • Frontend development • Generated site maps
Clients:
• Astrazeneca Canada pharma app
• Planning tool for JCPenney
March 2011 - May 2011
UX Designer (Contract)
Focus: Defined user flows • Developed wireframes for sending and receiving payments • Refined visual design and evolved brand direction
January 2011 - March 2011
UX Designer (Contract)
Focus: Led heuristic evaluation • Defined information architecture • Detailed wireframes • Explored data visualization
Skills
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• UX / UI / XD / CX
• Thought Leadership
• Communication
• Project Management
• Coaching / Mentoring
• Innovation Workshops
• Team Development
• Budget Management
• Collaboration
• Pitch Decks
• Sustainability
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• Research
• Insights Generation
• Digital Strategy
• Brand Strategy
• Product Strategy
• Experience Strategy
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• Design Thinking
• Interaction Design
• Concept Development
• UX / UI / XD
• Design Systems
• Product Design
• Visual Design
• AI / ML Design
• Figma / Illustrator / Sketch / Photoshop / Keynote
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• Product Development
• Agile Leadership
• Lean Documentation
• UX / UI / XD QA
• A/B Testing