Maxus Crossover, A seamless in-car experience.
We crafted a sharp new solution in close collaboration with our Chinese colleagues, woven throughout every aspect of the interior.

Client - SAIC Maxus Automotive Co.

Contributions - facilitation, research, travel, persona definition, journey mapping, information architecture, client workshops, various design explorations, exploratory wireframes, interaction specification and directing visual design teams

User focus - shared economy, blue-collar and family drivers as well as executives for the Chinese market

Tools - whiteboard, Balsamiq, Sketch app, Sketch Cloud, Invision Studio, Photoshop, Keynote, Zoom, physical prototypes

Form factors - h.u.d., drive cluster, steering column, center stack and rear passenger screens

Team distribution - Munich, San Jose, San francisco, Shanghai

Agency - Cogniance
Title - Lead Strategist and Interactive Designer
Contract - May 2018 - November 2018

Lincoln Navigator, American automotive luxury evolved.
Lincoln's ‘Quiet Flight’ philosophy is holistically brought to life in this new vehicle user experience.

Client - Lincoln Motor Co.

Contributions - facilitation, research, requirements gathering, journey mapping, information architecture, design exploration, exploratory wireframes, interaction specification

User focus - luxury car drivers

Tools - whiteboard, card sorting, Sketch app, After Effects, Keynote, Kanzi

Form factors - h.u.d., drive cluster, steering column, rearview mirror, center stack

Team distribution - San Francisco, Dearborn

Siemens Healthineers, An evolution in point-of-care.
Siemens Healthineers offers a vast and varied range of critical and chronic care products. I helped bring them together into a single, beautiful OS.

Client - Siemens Healthineers

Contributions - project lead, facilitation, research, requirements gathering, information architecture, design exploration, detailed wireframes, interaction specification, user interviewing and testing, change management, development support

User focus - healthcare practitioners

Tools - whiteboard, cards, Sketch app, Invision, After Effects, Keynote, physical prototypes

Platform - mobile web app

Form factor - tablet

Team distribution - San Francisco, Boston

Thales Avionics, In-flight touches down in the 21st century.
Flying today is like time travel. In-flight entertainment feels generic and dated. So when French aerospace giant Thales wanted to change that, they turned to my team at Native Design.

Client - Thales Group

Contributions -  project lead, facilitation, research, information architecture, requirements gathering, design exploration, wireframes, change management, motion and visual design direction,development support

User focus - first, business and economy class passengers

Tools - whiteboard, cards, journey mapping, Sketch app, custom rigs, After Effects, Unity, Keynote, physical prototypes

Platform - Android based in-flight entertainment system

Form factor - variable by class of service

Team distribution - San Francisco, Irvine, London, Paris

Agency - Native Design
Title - Principal Strategist and Interactive Designer
Contract - May 2016 - June 2017

Loftshift VR, An immersive catalog.
An immersive, VR shopping experience for the home.

Client - Demodern GmbH

Contributions - strategy, mood boards, concept, controls, casting, directing, testing

User focus - consumers

Tools - whiteboard, Sketch app, Autocad, Android, Samsung Gear VR

Platform - Android app

Form factor - mobile

Team distribution - Hamburg

Montblanc Hub, An app that captures your handwritten notes.
In our increasingly digital lives, the handwritten note is getting lost. With Hamburg agency Demodern, I helped create an app that connects the stroke of a pen to a smartphone or tablet.

Client - Montblanc International GmbH

Contributions - project lead, facilitation, requirements gathering, information architecture, detailed wireframes, change management, development support and client liaison

User focus - luxury consumers

Tools - whiteboard, Sketch app, Photoshop

Platform - iOS app

Form factors - phone, tablet

Team distribution - Hamburg, Düsseldorf

Helmade Webshop, Product customization driven by WebGL.
German helmet maker Helmade believes that a white helmet is a missed opportunity. So when we built their ecommerce site, we gave their customers complete design freedom.

Client - Helmade GmbH

Contributions - facilitation, information architecture, requirements gathering, brand strategy, detailed wireframes, project lead, change management, content strategy, collaborative development and client liaison

User focus - professional racers, racing enthusiasts

Tools - whiteboard, Sketch app, Invision, Hackpad, Keynote

Platform - web

Form factors - phone, tablet, desktop

Team distribution - Hamburg, Frankfurt

Nike Football, Displaying a new opportunity for retail stores.
Bold, beautiful touchscreen displays for Nike Berlin's flagship store.

Client - Nike Football

Contributions - project lead, facilitation, information architecture, requirements gathering, design strategy, detailed wireframes, change management, content strategy, motion and visual design direction, development support and client liaison

User focus - consumers, athletes, fans, kids

Tools - whiteboard, Balsamiq, Sketch, Invision, Hackpad, Keynote, Analytics

Platforms - large, multi-user standalone terminals running web and Unity apps

Form factors - custom fabrications, mobile

Team distribution - Hamburg, Berlin, Frankfurt

Agency - Demodern
Title - Lead User Experience Designer
Contract - January 2015 - May 2016

Intel Education, Designing a smarter way to teach and learn.
Intel wanted to build a new level of interactive learning for students and teachers all over the world.

Client - Intel Corporation

Contributions - facilitation, information architecture, requirements gathering, analysis, design strategy, detailed wireframes, business logic, rules engine, user stories, project management, change management, development support, accessibility compliance, visual design, qa, team building, over 300 software releases

User focus - students, instructors, administrators, consumers

Tools - whiteboard, Balsamiq Mockups, MyBalsamiq, Rally, Illustrator, Specctr Pro, Photoshop, Pixelapse, Invision, Analytics

Platforms - iOS, Android, Windows 8, web, Chrome OS, Windows 7, Android Wear

Form factors - mobile, tablet, desktop, 2-in-1, watch

Team distribution - San Francisco, Santa Clara, Portland, New York, Shanghai, Munich, Cluj

Company - Intel Education (previously Kno, acquired by Intel)
Title - Senior Agile Interaction Designer
Contract - March 2013 - November 2014

Apple Localization, One simple framework for 227 countries.
As a truly global brand, Apple needed a simpler way to localize their marketing campaigns worldwide.

Client - Apple Computer

Contributions - research, facilitation, expert interviewing, information architecture, requirements gathering, analysis, user flows, detailed wireframes, user stories, project management, card sorting, development support

User focus - employees, administrators

Tools - paper, whiteboard, Illustrator, Photoshop

Platform - web

Form factor - desktop

Team distribution - Cupertino

Company - Apple
Title - Senior Agile Interaction Designer
Contract - October 2012 - March 2013

General Electric Healthyhome, A cross-platform app for strong — healthy living.
General Electric wanted an app that encouraged its customers to live healthier.

Client - General Electric Company

Contributions - research, strategy, discovery, future thinking, facilitation, requirements gathering, information architecture, analysis, persona definition, user scenarios, ideation, wireframes, responsive layout, project management, photo post-production, visuals, narrative, pitch deck

User focus - families, athletes, foodies

Tools - paper, whiteboard, Illustrator, Photoshop, Powerpoint

Platforms - iOS, web, Tizen

Form factors - mobile, tablet, desktop, smart tv

Team distribution - San Francisco

Herman Miller Pubic Office, A smart ui for a smart line of furniture.
Herman Miller's award-winning office environment allows teams to collaborate better.

Client - Herman Miller

Contributions - research, research appendix, expert interviews, strategy, future thinking, facilitation, requirements gathering, information architecture, ideation, wireframes, responsive layout, project management, photo post-production, visuals, deck

User focus - office professionals

Tools used - whiteboard, Illustrator, Photoshop, HomeByme, Powerpoint

Platforms - iOS, web

Form factors - mobile, tablet, large display

Team distribution - San Francisco, New York

E-commerce site for Pax
A lifestyle site designed to launch the new portable vaporizer.

Client - Pax Labs

Contributions - requirements gathering, information architecture, ideation, wireframes, visuals

User focus - consumer

Tools - paper, Illustrator, Photoshop, html, css, Magento

Platforms - web, Magento

Form factors - mobile, tablet, desktop

Team distribution - San Francisco

Agency - Fuse Project
Title - Senior Interaction Designer
Contract - February 2012 - October 2012

Pharma app for Astrazeneca Canada
A mobile solution for traveling sales representatives.

Client - Astrazeneca Biopharmaceutical Company

Contributions - research, travel, expert interviews, facilitation, user journeys, requirements gathering, analysis, persona definition,
user scenarios, information architecture, ideation, wireframes, project management, data visualization

User focus - sales representatives

Tools - paper, whiteboard, Balsamiq Mockups, Illustrator, Mingle, Testflight

Platform - iOS

Form factor - tablet

Team distribution - Halifax, Toronto, Mississauga, Montreal, Calgary

Planning tool for JCP
A trending, forecasting and purchasing application.

Client - J. C. Penney Company, Inc.

Contributions - research, travel, facilitation, user journeys, requirements gathering, analysis, site maps, user flows, information architecture, ideation, wireframes, user stories, user testing, paper testing, specification, dev pairing, front-end coding, interactive prototypes, close integration with client teams

User focus - planners, buyers

Tools - paper, whiteboard, Balsamiq Mockups, Illustrator, Photoshop, Mingle, Eclipse, html, css, javascript, jquery, dhtmlx

Platform - Windows 7

Form factor - desktop

Team distribution - Chicago, Plano

Agency - ThoughtWorks
Title - Senior Agile Interaction Design Consultant
Contract - May 2011 to February 2012

Payment gateway solutions for PayPal
A redesign for receiving payments and accepting credit cards.

Client - PayPal Holdings, Inc.

Contributions - information architecture, detailed wireframes, visuals

User focus - consumers 

Tools - whiteboard, Illustrator, Photoshop, html, css

Platform - web

Form factor - desktop

Team distribution - San Francisco

Agency - Publicis
Title - User Experience Designer
Contract - April 2011 to May 2011

Platform evolution for VMware
An existing framework redesigned to support superusers’.

Client - VMware, Inc.

Contributions - heuristic evaluation, information architecture, detailed wireframes, data visualization

User focus - managers

Tools - paper, whiteboard, Illustrator, Photoshop, Fireworks, html, css

Platform - web

Form factor - desktop

Team distribution - San Jose

Agency - Level Studios
Title - User Experience Designer
Contract - February 2010 to April 2011