German helmet maker Helmade believes that a white helmet is a missed opportunity. So when we built their ecommerce site, we gave their customers complete design freedom.

My work covered concepting and art direction to video post-production and final digital expression. The e-commerce site we designed for them was built with WebGL and Magento technologies to get the photorealism and product configuration we needed to work on any device.

Whether they’re shopping for motorsport, motorbike or scooter helmets, customers start with a white helmet—and the rest is up to them. Paint, trim, finish, visor and other options help shoppers build their helmets to order, beautifully rendered with 3D modeling.

Experience the site: