Shaping Brands,
Innovating Products,
& Driving Game-Changing Strategy
By blending strategic insight with creative innovation, I deliver product, service, and brand experiences which resonate with target audiences and drive measurable results.
Work
INTELLIGENT CORE™
Transforming Industries with AI-Powered Innovation
I co-founded and led the development of INTELLIGENT CORE™, a scalable platform leveraging predictive and agentic AI, edge computing, and IoT to transform operations across industries. Originally built for the energy sector, it now drives efficiency and sustainability in FMCG/CPG, media/design, and manufacturing. See how INTELLIGENT CORE™ is shaping the future of intelligent systems: Read the full case study.
Nike
Nike – Transforming Retail with Immersive In-Store Design
I partnered with Nike to revolutionize their flagship retail experience by blending physical and digital touchpoints. Through interactive installations like the Endless Aisle Kiosk, Interactive Wall, and RFID-enabled Product Table, we enhanced customer engagement, streamlined operations, and bridged the gap between in-store and online experiences. Discover more about this transformation: Read the full case study.
MINI Cooper
MINI Cooper – Redefining the Future of Car Ownership
I worked with MINI Cooper to transform its brand into a service-oriented ecosystem which resonates across diverse markets. By leveraging insights from global studies, we developed strategies for subscription models, car-sharing, and EV infrastructure, aligning MINI’s offerings with shifting consumer preferences. Explore how this approach is shaping the future of automotive retail: Read the full case study.
The Waterstreet Collective
WSC – Redefining E-Commerce with Personalized Experiences
I collaborated with WSC to design a data-driven platform that integrates AI, IoT, and biometrics to deliver hyper-personalized wellness and e-commerce experiences. By blending behavioral insights, intelligent recommendations, and emotional design, we created a scalable solution that aligns products with individual health goals. See how this platform is setting new standards in FMCG innovation: Read the full case study.
Clients
Résumé
Connect on LinkedIn
Executive Design Director (& Founder)
Munich, Germany / October 2019 - Present
I lead the strategic design of AI-driven brands, products, and experiences which prioritize sustainability and human-centered innovation. My work empowers clients across diverse industries to elevate brand equity, foster product innovation, and deliver transformative consumer experiences. By combining advanced design methodologies with a commitment to sustainable impact, I drive initiatives that connect brands and consumers in meaningful, future-forward ways.
SECTORS: Startups, AI / ML, ClimaTech, Sustainability, Energy, SaaS, Automotive, Healthcare, Consumer Goods, Luxury
Design Director & General Manager
Munich, Germany / Jun 2022 - Apr 2024
At Reply, I led multidisciplinary teams across diverse sectors, guiding projects from concept to execution. I directed brand and product strategy, service design, and product design while managing relationships with key clients. I spearheaded the development of AI-driven, low-carbon solutions that improved operational efficiency and enhanced customer engagement. My role also involved running global innovation workshops, leading pitches across multiple verticals, and growing the business pipeline.
Sectors: Telecom, FMCG, Automotive, Wellness, Energy, Luxury
Strategy & Design Director
Munich, Germany / Jan 2022 - Jun 2022 (Contract)
At AKQA, I led a creative team of 10+ designers and strategists across diverse sectors. I directed brand and product strategy, overseeing pitches and project planning from concept through to execution. My work focused on developing innovative solutions which aligned with client objectives, transforming their brands through strategic design and technology integration.
Sectors: Luxury, Pharma, Automotive, Industrial, Spirits, Automation
About
Services
Strategy
Insight Generation
Brand Strategy
Product Strategy
Experience Strategy
Digital
Service Design
Experience Design
Product Design
Experience Design
Engineering
Predictive & Agentic AI
App & Platform Development
Smart IoT & Edge Solutions
Web Development & PWAs
Recognition
Gold Annual Multimedia Award
Eurobest Innovation Award
Eurobest Interactive Award
Ecommerce News Magazin
Bio
With over 18 years of experience in strategic design leadership, I specialize in creating transformative, human-centered solutions which merge design, technology, and sustainability. I’ve had the privilege of working with globally recognized brands—including MINI Cooper, Nike, Herman Miller, Lincoln, Siemens, and Thales—driving innovation across industries like automotive, consumer goods, energy, and ClimaTech.
As the founder of GIRVIN.CC and INTELLIGENT CORE™, I’ve led teams and built businesses that deliver cutting-edge solutions in sustainable design and AI-driven technology. My work has consistently generated measurable impact, from reducing emissions to driving revenue growth and enhancing customer experiences.
I thrive at the intersection of creativity and strategy, crafting cohesive brand narratives and designing experiences that align with both business goals and global sustainability priorities. Whether collaborating with C-suite leaders or building high-performing teams, my focus is always on innovation, impact, and creating work that inspires.
If you’re looking for someone with entrepreneurial vision, a passion for AI innovation, and a proven ability to deliver results, let’s connect. Visit GIRVIN.CC to explore my work and learn how I can bring strategic design and impactful creativity to your team.
Locations
Europe:
Munich, Germany
London, England
United States:
Austin & Marfa, Texas
San Francisco, California