rapid wireframe of new local guide app for various platforms
overview: find a flexible solution to distribute ‘local guide’ information to tourists
challenge: prepare a unique device that could substitute for tour books or guided tours
solution: unique hardware devices are outdated technology with high ongoing capital costs. mobile technology allows a more nimble business model wherein low-cost api development can lead to rapid and dynamic deployment of applications with a high profit margin. this approach would facilitate funding through third parties (e.g. through advertisments, coupon promotions, etc.), decreasing consumer cost and increasing market penetration.
strategic partnering with a tour guide publisher would leverage our unique information design and user interface by accessing an extensive repository of relevant local data.
future: pitch this idea to client, showing the facility of cross-device deployment and the impact of an intuitive ux design of platforms ranging from mobile to computer.
studio: cooper
contributions: ideation, concept, hi-fi rapid wireframes
related links: user research, cooper’s web presence
