rapid wireframe of new local guide app for various platforms
overview: find a flexible solution to distribute ‘local guide’ information to tourists
challenge: prepare a unique device that could substitute for tour books or guided tours
solution: unique hardware devices are outdated technology with high ongoing capital costs. mobile technology allows a more nimble business model wherein low-cost api development can lead to rapid and dynamic deployment of applications with a high profit margin. this approach would facilitate funding through third parties (e.g. through advertisments, coupon promotions, etc.), decreasing consumer cost and increasing market penetration.
strategic partnering with a tour guide publisher would leverage our unique information design and user interface by accessing an extensive repository of relevant local data.
future: pitch this idea to client, showing the facility of cross-device deployment and the impact of an intuitive ux design of platforms ranging from mobile to computer.
studio: cooper
contributions: ideation, concept, hi-fi rapid wireframes
related links: user research, cooper’s web presence
wireframe of new google maps layer, eats
note: in this model the google maps canvas dynamically
shifts to accomodate eats layer functionality.
studio: google
contributions: icon design, information architecture, wireframe
related links: spreadsheet of product development timeline,
google maps new layer–eats rapid prototype
rapid prototype of new google maps layer, eats
overview: proposed a new layer, eats, for google
maps that displays real-time information from cafes
challenge: find a way to illustrate menu choices (vegan/kosher/etc) and foot
traffic for cafes on the google campus in an integrated, intuitive, map-based format
solution: design map icon with radial indicators of foot traffic, hovering over
the icon reveals a graphical representation of menu choices, with expansion
to actual menu
future: developing a content management system for commercial expansion of the eats concept to restaurants beyond the google campus, seamless integration with google checkout to increase utility, mobile stand-alone application development, foot trafficking indicator development, api development for expansion of multiple point of
sale systems, use mathematical modeling to derive estimated wait times for orders, integration of near field communication technology
studio: google
contributions: ideation, concept, hi-fi rapid prototype
related links: spreadsheet of product development timeline,
google maps new layer–eats wireframe
wireframe for lost and worn
studio: marfa cloth
contributions: information architecture, wireframe
related links: lost and worn’s process flow, lost and worn’s prototype,
lost and worn’s web presence
prototype for lost and worn
overview: site preserves and shares a love of vintage clothing and artifacts
challenge: site must be simple, spare, quick to go live, usable for reference,
and easily spread through social media
solution: used monotype font and minimal navigation to emphasize
graphic content, immersive graphical experience through view-all option
studio: marfa cloth
contributions: hi-fi interactive prototype, ux specification, production
related links: lost and worn’s process flow, lost and worn’s wireframe,
lost and worn’s web presence
prototype for marfacloth
overview: e-commerce site extends consumer’s brand experience
challenge: interface must align with brand’s aesthetic values – open,
minimal, utilitarian, functional, subtle, and hyper-refined
solution: created a site whose user interface forms a consistent gestalt
studio: marfa cloth
contributions: competitive and comparative analysis, hi-fi interactive prototype, user experience specification, production
related links: marfa cloth’s branding, marfa cloth’s user persona, marfa cloth’s site map, marfa cloth’s wireframe, marfa cloth’s web presence, marfa cloth’s staging server, marfa cloth’s technical flat sketch samples
wireframe for igigi
studio: igigi, inc.
contributions: comparative analysis, ideation, information
architecture, wireframe, hi-fi interactive prototype, production
related links: igigi’s user persona, igigi’s prototype,
igigi’s shapestylist application prototype, igigi’s web presence,
igigi’s shapestylist application, igigi’s post-production
prototype for igigi
overview: fashion e-commerce site gets a complete makeover
challenge: interface must make plus-size fashions look desirable
in relation to ready-to-wear brands while attracting a new clientele
solution: designed new user interface based on analysis of competing
sites, developed shapestylist fit guide shopping tool, built on magento
studio: igigi, inc.
contributions: competitive and comparative analysis, ideation, hi-fi interactive prototype, user experience specification, usability testing, iconography design, production, html coding
related links: igigi’s user persona, igigi’s wireframe, igigi’s shapestylist application prototype, igigi’s web presence, igigi’s shapestylist application, igigi’s post-production
shapestylist application prototype for igigi
studio: igigi, inc.
contributions: ideation, information architecture, hi-fi interactive
prototype, user experience specification, usability testing, production
related links: igigi’s user persona, igigi’s wireframe, igigi’s prototype,
igigi’s web presence, igigi’s shapestylist application, igigi’s post-production
post-production for igigi
studio: igigi, inc.
contributions: photo shoot creative direction, lifting image, color correction,
garment reconstruction, model enhancement, production for web and print
related links: igigi’s user persona, igigi’s wireframe, igigi’s prototype,
igigi’s web presence, igigi’s shapestylist application
