branding for marfa cloth
overview: menswear startup needs brand resonance
challenge: to capture the openness of the high chihuahuan desert
solution: took panoramic photo of the desert to capture its vastness,
used adaptation of verdana to create brand font
studio: marfa cloth
contributions: concept, identity, production
related links: marfa cloth’s user persona, marfa cloth’s site map, marfa cloth’s wireframe, marfa cloth’s prototype, marfa cloth’s web presence, marfa cloth’s
staging server, marfa cloth’s technical flat sketch samples
branding for seni felic grill
overview: organic, free-range meat company needs branding
challenge: must be amusing and lighthearted
solution: carved out an identity
client: seni felic
contributions: concept, illustration, production
branding for the pheromone party
overview: pheromone party needs an identity
challenge: to design an identity that’s iconic and easy to screen print
solution: used pheromone’s molecular structure as part of pseudo-scientific identity
best friend: michelle morby
contributions: identity
related link: michelle morby’s portfolio sitehttp://bit.ly/eILJBQ
branding for poloppo
overview: a bright startup for the young needs a brand makeover
challenge: to evolve brand using elements of existing identity
solution: used white space, minimized line weight, increased
color saturation, and created a tagline
studio: poloppo, inc.
contributions: brand revision, brand tagline
related links: poloppo’s hopper game, poloppo’s web presence