prototype for marfacloth

overview: e-commerce site extends consumer’s brand experience
challenge: interface must align with brand’s aesthetic values – open,
minimal, utilitarian, functional, subtle, and hyper-refined
solution: created a site whose user interface forms a consistent gestalt

studio: marfa cloth
contributions: competitive and comparative analysis, hi-fi interactive prototype, user experience specification, production

related links: marfa cloth’s branding, marfa cloth’s user persona, marfa cloth’s site map, marfa cloth’s wireframe, marfa cloth’s web presence, marfa cloth’s staging server, marfa cloth’s technical flat sketch samples