branding for marfa cloth

overview: menswear startup needs brand resonance
challenge: to capture the openness of the high chihuahuan desert
solution: took panoramic photo of the desert to capture its vastness,
used adaptation of verdana to create brand font

studio: marfa cloth
contributions: concept, identity, production

related links: marfa cloth’s user persona, marfa cloth’s site map, marfa cloth’s wireframe, marfa cloth’s prototype, marfa cloth’s web presence, marfa cloth’s
staging server, marfa cloth’s technical flat sketch samples